Rojukiss
10+ marketsLed international marketing strategies, digital campaigns and brand communications across multiple markets.
Portfolio
Bangkok, Thailand
Hi, I’m Boonyita.Assistant Marketing Manager · Master’s Graduate in Digital Marketing
Gold-Medal MSc in Digital Marketing, with experience across brand strategy, product marketing, social media management, paid media and e-commerce.
Boonyita PloemsuebkulMSc Digital Marketing · Henley Business School
+40%social media engagementRYO Haircare
500K–1M+impressions for launches with KOLs and mediaAtelier de Prestige
+20%in-app engagementTopsCLUB
10+international marketsRojukiss
Professional summary
I’m a passionate Assistant Marketing Manager with a Master’s degree (Gold Medal) in Digital Marketing. My experience spans brand strategy, product marketing, social media management, paid media and e-commerce, with a strong focus on marketing efficiency.
I’ve worked with leading brands such as Rojukiss International, Amorepacific Thailand, Prestige Products and Central Food Retail. I managed integrated marketing campaigns, influencer collaborations and product launches that enhanced brand visibility, strengthened engagement and achieved measurable results.
Rojukiss InternationalAmorepacific ThailandPrestige ProductsCentral Food Retail
Technical skills
Design tools
CanvaAdobe IllustratorPhotoshopCapCutDaVinci ResolveiMovie
Digital advertising
Meta Ads ManagerTikTok AdsGoogle AdsSEOSEM
AI tools
ChatGPTClaudeGeminiIRI-Sys
Analytics · CMS/E-commerce · Other
Meta InsightsMagentoKOL & media coordination
My specialities
Brand Strategy
Developing integrated marketing strategies that align brand identity with audience insights. Skilled in campaign planning, product management, storytelling and cross-channel communication to strengthen brand image and awareness.
Social Media Campaigns
Managing social media strategies across Instagram, TikTok and Facebook. Experienced in ad boosting, influencer collaboration and performance optimisation to drive engagement and reach.
Online Merchandising
Enhancing digital shopping experiences through effective product presentation, category planning and content optimisation. Focused on improving UX and customer journeys across e-commerce platforms.
Projects
Open a project to see the role, execution, key impact and campaign visuals.
Project 01 · Assistant International Marketing Manager
RYO Haircare
+40% engagementOversaw campaign planning, paid media and influencer management for a premium Korean haircare brand.
TopsCLUB
+20% in-appManaged end-to-end digital execution, analysed performance data and supported e-commerce growth.
Atelier de Prestige
+30% engagementLed creative campaign execution, influencer and event marketing, and social media and PR content.
Academic projects
MSc Digital Marketing, Henley Business School.
Distinction
Master’s Dissertation
Attitudinal and behavioral loyalty in luxury fashion brands: social media marketing and customer engagement.
Digital Marketing
Gisou digital marketing strategy
Buyer personas, customer journey and content strategies for TikTok, Instagram and Google Ads.
Brand Strategy
Lululemon “Fuel Your Flow”
A brand extension strategy introducing a new Lululemon Protein Drink line.
Marketing Performance
Victoria’s Secret dashboard
A dashboard combining financial metrics and social media analytics to assess performance.
Creative samples
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Honors & certifications
Gold MedalDistinction (First Class Honors), MSc Digital MarketingHenley Business School
First Class HonorsBA Communication ArtsInternational Program, Chulalongkorn University
ScholarshipFull tuition scholarshipFor academic excellence in UK postgraduate studies
Get in touch
Phone087-054-9119
LocationBangkok, Thailand