Rojukiss
10+ marketsInternational campaigns, product concepts, paid media and new market launches.
Open to opportunities
Bangkok, Thailand
Hi, I’m Pecky.
I make brands trend.
Boonyita Ploemsuebkul, Assistant Marketing Manager with a Gold-Medal MSc in Digital Marketing. I run brand strategy, social, paid media and e-commerce for beauty and retail brands.
Boonyita PloemsuebkulMSc Digital Marketing · Henley Business School
+40%social media engagementRYO Haircare
1M+impressions per launchAtelier de Prestige
+20%in-app engagementTopsCLUB
10+international marketsRojukiss
Professional summary
Marketing that people notice, measured by what it moves.
I’m a passionate Assistant Marketing Manager with a Master’s degree (Gold Medal) in Digital Marketing. My experience spans brand strategy, product marketing, social media management, paid media and e-commerce, with a strong focus on marketing efficiency.
I’ve managed integrated campaigns, influencer collaborations and product launches that enhanced brand visibility, strengthened engagement and achieved measurable results.
Rojukiss InternationalAmorepacific ThailandPrestige ProductsCentral Food Retail
Toolkit
Digital advertising
Meta Ads ManagerTikTok AdsGoogle AdsSEOSEM
Design & video
CanvaIllustratorPhotoshopCapCutDaVinci ResolveiMovie
AI tools
ChatGPTClaudeGeminiIRI-Sys
Analytics, CMS & more
Meta InsightsMagentoSPSSKOL & media coordination
Brand Strategy
Integrated strategies that align brand identity with audience insight: campaign planning, product management, storytelling and cross-channel communication.
Social Media Campaigns
Strategy across Instagram, TikTok and Facebook, with ad boosting, influencer collaboration and performance optimisation to drive engagement and reach.
Online Merchandising
Better digital shopping through product presentation, category planning and content optimisation, improving UX and customer journeys.
Brand work
Four roles across beauty, luxury and retail. Open a case to see the execution and results.
Assistant International Marketing Manager
RYO Haircare
+40% engagementSocial strategy, paid ads, KOLs and brand ambassadors for a premium Korean haircare brand.
TopsCLUB
+20% in-appCategory planning, assortment, promotions and in-app campaigns for the TopsCLUB app.
Atelier de Prestige
1M+ impressionsLuxury beauty content, KOL seeding, PR, Instagram filters and events.
On the feed
Creative samples from real campaigns and academic concepts. Tap one to view it larger.
Henley highlights
Projects from my MSc in Digital Marketing at Henley Business School.
Gold MedalDistinction, MSc Digital MarketingHenley Business School
First Class HonorsBA Communication ArtsInternational Program, Chulalongkorn University
ScholarshipFull tuition awardFor academic excellence in UK postgraduate studies
Dissertation · Distinction
Attitudinal and behavioral loyalty in luxury fashion brands
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A study of how social media engagement shapes customer loyalty toward luxury brands, both emotional attachment and repeat purchase or advocacy.
Quantitative survey and SPSS analysis measured links between social media marketing, engagement and loyalty, built on a framework from luxury marketing and engagement theory. Graded Distinction for research quality and analytical depth.
Digital marketing
Gisou omnichannel digital strategy
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Digital strategy for the luxury hair and skincare brand: buyer personas, customer journey mapping and content plans for TikTok, Instagram and Google Ads.
Connected Gisou’s luxury identity with authentic content and built a seamless journey across awareness, consideration and conversion.
Brand strategy
Lululemon “Fuel Your Flow” protein drinks
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A brand extension into wellness: market and competitor analysis, positioning, target audience profiling, IMC, visual identity and digital campaign concepts.
Recognised for extending Lululemon’s lifestyle ecosystem into health and nutrition while keeping the brand identity intact.
Marketing performance
Victoria’s Secret performance dashboard
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A dashboard combining financial metrics (revenue, ROMI) with social analytics (reach, engagement rate, hashtag usage) from multiple sources.
Used to assess ROI trends and campaign efficiency, and to sharpen data interpretation for strategic decisions.